Shopping industry has gone through various changes in recent years.
Goods which were earlier, available locally are now available virtually.
From car to detergent bar everything is now available online. But is it safe enough?
Let’s begin by understanding both the mediums. Traditional way first!
1. Window Shopping
Imagine yourself going to a friend’s place. You are all ready & happy to have some fun.
You get on your vehicle pass through some landmarks & streets, that is when you see something unusual. There’s a new store on the street. You probably won’t stop but you would take a glimpse of it.
That’s it. That’s what traditional store owners do.
They attract you in. Physical stores have large display windows and they highlight their best products through them. They use it to market their products and invite potential customers in the store.
One fine day if you decide to visit the store you would first be greeted by a greeter.
If it’s a premium store you would also be offered something to drink or eat.
You would be made comfortable.
That’s the first point of difference: human greeting.
You can then further move ahead to explore the store where you would be guided by an experienced team, a sales person or the store owner himself.
That’s the second point of difference: a sense of trust because of the physical presence.
You can also physically check the product & can try the product to see how it looks.
That’s the third point of difference: physical touch & trial
Finally if everything goes well you can make your payment.
That’s the fourth point of difference: convenience & safety of payment.
Now let’s explore the recent ways.
2. Virtual Shopping
Virtual shopping is convenient. You can shop anytime you want, any day you want. It is open 24 x 7.
You don’t have to physically visit the place. It’s convenient especially when you are busy with your schedule or when you cannot personally visit the store.
That’s the first point of difference: convenience of time.
Second best thing about a virtual shop is the ease in which a product can be seen. One can classify products according to the price range, according to the color, according to the category or according to the popularity.
That’s the second point of difference: selection convenience.
And finally if you like a product you can conveniently pay from various available options like cash on delivery, card payments, bank transfer or payment through check.
That’s the third point of difference: ease of payment.
More or less both methods are relevant and are preferred by customers according to their preference for product and time.
At Rajoo India we put our emphasis on both the shopping mediums so that you as a customer can get the best from both physical & virtual mediums. To check our products & services you can also visit us at Tihor Rajoo India House, Rahul Raj Mall Lane, Vesu Rundh Road, Surat 395007 or can visit us at http://www.rajooindia.com/
So, next time you go shopping don’t worry about the medium of shopping. Just enjoy shopping & select the best medium based upon your convenience, preference & time.